Most puffed cereals are made by grinding grains down to flour, adding water & sugar then squidging them into unnatural-looking shapes. Not at Rude Health. Each puff is a single grain that has been toasted & popped like popcorn. It’s not the easiest way, but it is the best one.

Spelt is an ancient wheat grain, cultivated since the Bronze Age & grown in Britain since Roman times – that’s aeons (yes, actually aeons) before the chemicals & standardisation of today’s common wheat industry. Long live spelt.