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This colour-protective shampoo gently & effectively lifts away pollutants with plant-based cleansers, while helping support strands from environmental damage – courtesy of organic grape seed extract & resveratrol, a natural UV filter extracted from grapes native to Italy. Organic kelp & nettle provides essential vitamins & minerals, while organic aloe vera leaf juice adds a succulent surge of hydration. Leaves hair stronger, softer & more manageable. Certified to NSF organic standard.